This video, produced by University of the Arts Museum Communication graduate students (Wenlu Bao, Jeremiah Myers, and Elena Bras), features conference highlights and participant reflections from the 2016 annual conference on the theme "Culture of Collaboration." Wenlu facilitated the group to record the 2016 Visitor Experience Conference and edited the footage to a trailer video (time length: 2’34”) to introduce and promote the group and the conference for future marketing use.